COMPLETE RE-LAUNCH OF BRAND’S DIGITAL PRESENCE.
BLACK SHEEP CYCLING
For a brand that sold predominantly through digital channels, Black Sheep’s digital presence was no longer fit for purpose. I led a complete re-design of the brand’s ecommerce site, including the introduction of an evolved product photography style, a simpler user experience and more consistent tone of voice.
Site Re-design.
DESIGN PROCESS
We had three main aims for the site re-design; simplify, refine and improve our customer’s experience from entry to completed purchase. Create a deeper, richer, more engaging experience for our customer’s whilst they are on the site - which includes ‘editorialising’ the site to highlight our initiatives and storytelling strands. Evolve the Black Sheep online visual identity to better reflect the brand now, and into the future.
ManRide/Share
EDITORIAL PLATFORM
Black Sheep’s Man Ride community had grown exponentially, from a small few to hundreds of thousands. So in 2021 we decided to shine a line back on our community and share their stories and experiences of mental health. Enter the launch of a new online editorial platform, Man Ride / Share.
BIKE SHORTS LAUNCH.
See the Freedom.
Black Sheep were bringing back the humble bike short. What better way to capture the sense of freedom a life without straps affords than a sense of zero gravity.
UX DESIGN
WIREFRAMING
INFORMATION ARCHITECURE
DISCIPLINES